The Church Seeks To Improve Its Image: Surveys, Online Donations, And Apps

According to an image jdl 688 survey commissioned by the institution, they will aim to communicate better, be closer and more present to the faithful. 48% of respondents said they had a positive image and 44% a negative image.

The Episcopal Conference commissioned a survey on its image to reach out to its faithful, improving their communication and increasing the level of donations through technological means, which, among its main conclusions, reflected the demand of a Church “more open, inclusive and tolerant.”

He also announced that the creation of teams dedicated to fundraising will be deepened “to show how donation money is used, to bring transparency,” and that the nature of tools to enable online donations will be promoted.

The study results

The study determined strengths and weaknesses of the Catholic Church’s social perception and divided opinions on the image of the Church: 48% of those surveyed said they had a positive image, 44% a negative image, and 8% did not answer.

However, among those consulted, there was unanimity in calling for a Church “more open, inclusive and tolerant, more modern and proactive, more consistent with its practices and more participatory.”

As a Church, we are facing a challenge to communicate better and be closer and more present to our faith, which was conducted this morning at the Episcopate headquarters.


In this framework, he announced that the creation of teams dedicated to fundraising will be deepened in the different dioceses and that, also, a web page will be launched so that those interested can donate money to the Catholic Church, and, even, that donations can be made electronically, through cell phones, during the masses.

It is that the survey marked as one of its results the in-depth knowledge of the community regarding the task carried out by priests.

The survey – carried out between 2790 online cases and 28 face-to-face focus groups – also concluded that the Church’s roles should be “to preach and evangelize, educate and guide, provide spiritual and emotional support, and provide material help.”

What do people ask the Catholic Church

Based on these priorities, the respondents pointed out the need for “a more grand exit and openness to the outside and the recruitment of the faithful, adapting to social changes and values ​​of the time, being more inclusive, containing and participating and generating more exceptional communication of their actions and transparency. “

As a question to the ecclesiastical institution, half of the respondents considered that “the main beneficiaries of the Church’s work are religious.” Most believe that “the Church did not experience changes or that these are not enough,” pointing to ” dogmatic visions, traditional masses, accusations of sexual abuse by priests or little exit abroad. “

Another chapter of the survey aimed to reveal what is the social perception regarding the financing of the Church and the predisposition of society to increase the level of donations.